Gaining Altitude: Navigating the Production Process

Congratulations! You’ve made it to one of the most exciting stages of launching your fashion brand: the production process. This is where your ideas, sketches, and plans finally start to take shape in the real world. But before you rush to the runway, there are crucial steps you need to follow to ensure a smooth takeoff. In this blog, we’ll guide you through material sourcing, Tech Pack creation, and sampling—each one a vital part of your journey from concept to creation.

Step 1: Material Sourcing and Selection
Choosing the right materials is like selecting the perfect co-pilot for your journey. The fabrics and trims you choose will significantly impact the quality, feel, and overall success of your collection. Start by identifying materials that align with your brand’s values—whether it’s sustainability, luxury, or durability. Don’t just rely on digital swatches; order samples and get hands-on with your selections. Feel the textures, see how the colors catch the light, and test their durability. Remember, the right materials can elevate your designs, while the wrong ones can bring them down faster than a nosedive.

Step 2: Tech Pack Creation
Before you move forward with sampling, you need a detailed Tech Pack. Think of it as the blueprint for your garments. This document includes everything from stitching details to fabric types, measurements, and trim placements. It ensures that your sample maker has precise instructions, so there’s no guesswork involved. A well-crafted Tech Pack is your secret weapon in achieving consistency and quality across your production process. Without it, you risk ending up with a sample that’s far from what you envisioned.

Our CEO and Founder, Krystal Lewis, specializes in Tech Packs, recognizing that this is where many aspiring designers struggle. To help others avoid the common pitfalls, she has developed a series of workshops that dive deep into the detailed construction of a Tech Pack. Krystal provides steps and insights that may not be taught in fashion school—lessons learned through hard knocks, wasted time, and a lot of money. A Tech Pack should be universal, created in such a way that two similar factories can produce the same garment without discrepancies. For a closer look at her process and tips, click here to watch her YouTube series.

Step 3: Sampling and Prototyping
Now that your Tech Pack is in hand, it’s time to move on to sampling. This step is crucial for bringing your designs to life and ensuring they meet your expectations. During the sampling phase, you’ll work closely with your manufacturer to create prototypes of your garments. These samples will allow you to evaluate the fit, fabric, and overall execution of your designs. It’s essential to take your time during this process—don’t be afraid to make revisions and request additional samples if needed. Your goal is to perfect your designs before moving into full production.

Once you’re satisfied with the samples, you’re ready for the next big step: mass production. But before you get there, make sure every detail is exactly how you want it. This is your last chance to make adjustments and ensure that your final product is nothing short of perfect.

As you prepare for takeoff, remember that the production process is a critical stage in launching your fashion brand. By carefully sourcing materials, creating detailed Tech Packs, and refining your samples, you’re setting yourself up for a smooth flight. Stay focused, stay diligent, and soon enough, you’ll see your creations soar.

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Missed the first part of this series?: Soaring High: A Step-by-Step Guide to Launching Your Fashion Brand